Being Berrak

What is an Amplifier?

“It’s time to bring the Amplifier back.”

If you’re new to these parts, then you probably have no idea what I’m talking about.

Hi, nice to meet you. I’m the Amplifier. My professional and personal presences revolve around this concept, but what the heck does it mean? And why should you care?

I mean, you don’t have to care, but you’re here reading, so let me tell you a bit about Berrak, the Amplifier. 

Spoiler: It’s more personal than business.

The world is bustling with noise, both in the online and offline. I’ve been writing on the internet for a long time and when I began building my career as a marketer, I didn’t know what that would look like. I was a writer, but I also spent a lot of time on social media networks, so I naturally began with social media management. This role transitioned into community management, which then expanded into the creation of communities, the development of content marketing strategies, and ultimately, go-to-market strategies. Eventually, as a consultant, my career reached a juncture where it was impossible to encapsulate all my expertise on a single business card.

My professional brand needed direction, so I began thinking about what it is I love about all of those things. 

It all came down to storytelling, but I am not just a storyteller because what I love to focus on is helping others tell their stories and stand out in the noise. 

“I’m…I’m an amplifier,” I told a friend. And everything finally clicked. 

Yes, this is my real business card. And obviously needs to be updated because it has my old handles.

But that’s just the professional side of it.

Being an Amplifier isn’t just business, it’s a part of who I am. 

I’m a multipassionate Amplifier. 

I strive to help others reach people, to share their voices, and to help them stand out. All of my passions revolve around raising awareness and amplifying others. (I mean, I once raised $1,200 in 24 hours, using the comments of a Myspace blog to run an auction, to donate to a nonprofit but that’s a story for another day)

I just get so passionate about other people’s passion and on the internet, this means that my social media feeds are usually 40% amplification of other people and 60% my randomness. 

On Twitter, that just looked like a lot of straight retweets because amplifying someone else doesn’t mean that I get to center myself in their story. 

On Instagram, it looks like a lot of things are being shared in my stories. 

Now, on Threads, it’s a little more difficult because the feed isn’t built like Twitter, with reposts being separated in their own feed. But I’m working on figuring that out. 

Amplifying other voices, especially those in marginalized communities, is about raising awareness and building community. I don’t have thousands of followers or newsletter subscribers, but I can still make an impact. You don’t need thousands of followers or newsletter subscribers to make a difference. Many believe they can’t have an impact without an extensive network, but every single voice can contribute meaningfully.

Passion matters more than audience size. Even if just one more person hears the person you’re boosting, or learns one new thing, that’s already a win.

“No act of kindness, no matter how small, is ever wasted.” Aesop

Funny, I began this post as a fun way to share the joys of being an Amplifier, but it has turned into a reminder that your voice is important. I want to encourage you to celebrate your uniqueness. Speak up. Share the voices of those around you.

Remember, the only way to be heard through all the noise out in the world is to amplify what makes you unique.


Psst…did you know that I have a newsletter called The B-Roll?  It’s how I can stay connected with you while sharing what’s on my mind, what has caught my eye, and amplifying causes I care about.

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