I love GetGlue and have a lot of friends who love it as well. With a lot of different apps and websites out there for checking into the TV shows, movies and sporting events, there was always one thing that made GetGlue stand out: Their stickers. More importantly, the fact that people could order PHYSICAL copies of the stickers they earned by checking in.
GetGlue did a great job of engaging their users with the Sticker Picture of the Week on their blog. They made upgrades this past year that the users loved (my favorite was being able to pick which of the stickers I got in the mail). If you love GetGlue, it’s because you love the physical stickers. I stuck mine on my computer. I have craft projects in the works.
So imagine my surprise when GetGlue made this announcement today. In a nutshell, they’re doing away with their physical stickers in favor of animated stickers.
Based on the outrage, I’m not the only one who was drawn to GetGlue for the physical stickers. What’s worse is that they have already disabled the ability to order stickers we’ve already earned.
Look, I’m sorry but if I want GIFs from my favorite shows and movies, GetGlue stickers won’t be my first stop. Hell, they probably won’t be a stop, period. I also don’t go there to actually discuss my shows – I go to Facebook and Twitter for that.
This is a huge mistake on GetGlue’s part because it only shows that they are disconnected from what their users want. The GetGlue user community has already spoken up. There’s even a petition on Change.org with over 1100 signatures on it already.
I suggest GetGlue takes a step back before it’s too late because they’re about to permanently get rid of the one feature that set them apart from the rest of their competition.